About Cestlavie
C’est la vie. This is the moment.
In business, the only constant is change.
Embrace change. Innovate continuously. Create value.
Live in the Moment, Indulge in Time.
Our Vision
To be a leading boutique hospitality brand that inspires a better way of living and traveling.
Our Mission
To create an immersive "live-in-the-moment" experience for our clients through quality products and business innovation.
Our Values
Relentless Focus
Stay Focused. Deliver Excellence.
Create Value Together
Mutual Benefit. Shared Growth.
Adapt to Change
Embrace Change. Ride the Wave.
Do What We Love
Embrace Challenges. Evolve Through Iteration.
Our Business
- Cestlavie Trading: E-commerce, Import & Export Trade, and Supply Chain Management
- Cestlavie Cafe: Branded Coffee and Shop-in-Shop
- Cestlavie Hotels & Resorts: Hotel Management Consulting and Franchise Management
- Cestlavie Cultural and Tourism: Tourism Planning and MICE Services
- Lakemont Food: Lake Products, Agricultural Produce, and Origin-Specific Specialty Goods
Our Partners
Cestlavie's partners come from leading international and domestic hotel chains, each with over 20 years of industry experience. Our expertise spans luxury, upper upscale, midscale, and resort brands, with flagship properties renowned in key destinations worldwide. They have built deep expertise and extensive networks in operations management, sales & marketing, revenue management, project managment, and supply chain management — enabling them to deliver practical, results-driven value-added services for hospitality and tourism clients.
徐辉 Hugh Xu
16年国际及国内酒店集团/8年4A国际广告公司/三星中国
中欧国际工商学院 - 企业管理华柱班
上海交通大学安泰经济管理学院 - 企业管理华柱班
首都经济贸易大学信息学院 - 管理学学士
历任：
酒店及旅游集团
华住集团 - 高端品牌事业部营销副总裁
钓鱼台美高梅酒店集团 - 市场营销负责人
万达酒店集团 - 品牌营销总经理
凯悦酒店集团 - 中国区数字营销及电商总监
西班牙NH酒店集团 - 中国区市场营销副总裁
香港富豪酒店集团 - 中国内地业务总监
中青旅遨游网 - 助理市场经理
4A广告集团
WPP - 奥美 OgilvyOne - 项目经理
WPP - 伟门 Wunderman - 区域项目经理
IPG - 麦肯 McCann MRM - 项目经理
三星集团
三星鹏泰 Samsung OpenTide - 网络工程师